True, organic ways of boosting your Soundcloud profile
Times have certainly changed, and the functionality and promotional ease of Soundcloud is certainly not what it used to be, but if you want to build your profile, then look no further for the top 8 ways how.
How do people get so many followers on Soundcloud? Do you want to know how to get 30K+ plays on each of your tracks like so many other artists have? It’s not as hard as you think, but probably takes longer than you’d like. If you follow the steps below however, you’ll be well on your way to exceed your goals.
Soundcloud has completely changed the game for independent musicians since its inception back in 2007. Over the last 12 years, countless artists across a variety of genres have completely blown up and become seemingly overnight superstars from uploading their tracks to the platform.
But how is this possible? Times have certainly changed, and the functionality and promotional ease of Soundcloud is certainly not what it used to be, but if you want to build your profile, then look no further for the top 8 ways how:
1. FOLLOW other people into your music
One of the most overlooked things with social media in of itself is supporting others. It’s too easy to get wrapped up in pushing your own work and trying to make yourself stand out from the crowd. The thing is, if you want people to listen, you must first be able to listen well yourself. Go and find the latest up and coming track from an artist you like, and have a look who has liked, commented and re-posted…these are a critical portion of your potential fan base. Not only do they like the music, but they clearly are open to be committed enough to support it in more ways than just a play. These valuable people are who will help project your music to the ears that need to hear it. Give them a follow, check out their work, and quite often you’ll find that the support is reciprocal, adding another fan to your base.
Who’s music are you most likely to check out of curiosity; someone who is constantly sharing new good music from a variety of artists, or someone who just spams their latest work in Facebook groups?
2. SUPPORT other artists
This cannot be stressed enough! As I mentioned previously, “if you want people to listen, you must first be able to listen well yourself’. The same goes for support. Whose posts are you most likely to engage with; someone random, or someone who you see has liked your work before and shares positivity about other artists? Who’s music are you most likely to check out of curiosity; someone who is constantly sharing new good music from a variety of artists, or someone who just spams their latest work in Facebook groups? Exactly. Perception is half the game in music, people like people that they want to like. Make it easy for people to support you by offering that same level of support to other artists. If you think this sounds too time consuming, then I can guarantee you are looking at this whole ‘game’ from the wrong perspective. This isn’t about dashing out likes and follows to every random person, attempting to look virtuous, this is about spending quality time finding unique artists and investing your genuine support. From there you build a true network of artists similar to yourself, who are far more likely to support your work. If you’re doing this for the love of music, then this is a very easy yet often undervalued point.
3. COMMENT on tracks
Although this ties in with the previous two points, I feel this needs a section to itself. Commenting on others’ work is all part of the bigger picture of supporting artists, but where it comes into its own on Souncloud is by acting as a direct marketing method and free advertising for your page. As you’re aware, every time it scrolls over your comment your profile will appear. Can we name the countless times we have all clicked on a profile we saw in the comments due to an interesting name/pic/artwork/comment? Exactly, and that is why it deserves a point all to itself. It’s so straight forward and you never know who you might attract. Comment more to up your visibility, but try to avoid the common snippets like “big tune” or “!!!”. These look so generic that they almost get lost in the ether. Say something of substance that will be meaningful to the artist and catch the attention of the other listeners.
4. Create a STRONG profile
Need we say more? It’s 2019 and (un)fortunately marketing and branding is everything. It pains us to say, but this is arguably more important than the content you are putting out. With that being said, you’re going to need to focus on a few main things to get your Souncloud profile standing out from the pack: Profile Pic/Logo, Biography and Contact details. Your profile pic/logo should serve as a visual representation of your music, be it a picture of you yourself as the artist, or a logo artwork, it needs to fit stylistically with what you are producing. As an example, if deep, dark, minimal drum and bass is your thing, maybe pastel colours with flowers on them is a bit too much of a juxtaposition. For the sharpest display on Soundcloud, use 1000 x 1000 for the size. You biography should include information about you, your music and any accomplishments you’ve received as an artist. You can write these in either 1st of 3rd person, that’s a stylistic choice, but remember, if you have 150 followers, people are going to know you wrote that 3rd person bio yourself…so consider the cringe when choosing your words. Finally make sure you have some contact info. As a musician you are looking for something, be it gigs, collaborations, money etc, and for all of those you are going to want people to be able to contact you. Make sure it’s a credible looking email address (i.e. not firstname.lastname@example.org) and it’s clearly visible.
5. Provide a STRONG description for your tracks
Try where you can to put some detail into your track description. Not only will this improve your SEO capabilities (400 words at least is ideal) when people are searching for new music, but it is more likely to engage the listener, especially when they are on desktop, and serves as an opportunity to plug other external leads which can drive interested traffic to other pages you think they’d be interested in.
You can have the freshest, most innovative music available for your genre, but without adapting to the times and ensuring your promotion game is on-point, you can end up circling square one.
What better way to build you fan-base than stealing someone else’s? Ok, ok, that’s a very cynical way of looking at it, and I am only joking, however this is a very real point. Collaborations are not only a way to make new contacts and improve your skills, (all important factors in building your fan base) but they also allow you to reach out into a potentially untapped market in the form of the particular artists’ fanbase.
7. Create MIXES online
Ok, so this one is more relevant for electronic artists/DJ’s, but it’s an incredible tool if used correctly. Everybody and their dog is uploading DJ mixes to Soundcloud, so how do you stand out from the crowd? The answer is you don’t. Or at least you don’t worry about that. Focus on your own circle of influence, as this will build organically over time. Instead of posting everywhere and anywhere on the web, take note of the tracks you play, especially those by newer, lesser known artists. Make sure you get in contact with these people and let them know you supported their music. You are more than likely going to get a play from these people, a new contact, and also hopefully some free promotion on social media. As this will be shared with their audience, i.e. the people who like their tunes that you played, you are slowly but surely optimising the reach of your music to be in front of a select group that matter, as opposed to thousands of people that don’t care and are far less likely to engage.
8. Keep posting ORIGINAL content
We couldn’t round off these 8 points without finishing on the most important, which is to keep uploading new fresh original content. The above points will help you succeed and maximise your exposure, but without continuing your grind and releasing new material regularly, your audience will inevitably dwindle. By the same token, you can have the freshest, most innovative music available for your genre, but without adapting to the times and ensuring your promotion game is on-point, you can end up circling square one. It’s swings and roundabouts, with the emphasis that content is king. Start at 8 - rinse and repeat 1-7. Well done, you are now a superstar, we’ll await our royalties in the mail.
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