Submithub.com: is it the best way to reach music blogs in 2020?

A lot of people swear by Submithub; and there is no doubt that it is a very straightforward means of making contact with blogs/outlets who would help you reach new fans and expand your audience. In order to try and reach new people and expand my audience - I put one of my new releases to the test on Submithub.

By Eimear O SullivanMusicngear Editor

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What is Submithub & what we are testing

Submithub allows you to submit directly to a wide range of influential music blogs and curators all in one place (instead of having to trawl the internet for emails and contact information) - in addition to making the submission process much more transparent. Instead of never hearing back -  your submission will be either be accepted or declined - in which there is an option to provide feedback option as to why. (Note - If you don’t hear anything back you will be refunded your credits) Submithub also recently added an influencer category which allows you to submit directly to instagram influencers who can share your track on their stories.

The rejection component happens to absolutely everyone - once you believe in and love what you are doing - then just keep at it

A lot of people swear by Submithub; and there is no doubt that it is a very straightforward means of making contact with blogs/outlets who would help you reach new fans and expand your audience. Both myself and other artists I know still struggle a lot with gaining any real traction for new releases - aside from maybe one or two blog posts from publications - the only real impact made on any of my releases has been from being playlisted by Spotify - never from blogs or publications. In order to try and reach new people and expand my audience - I put one of my new releases to the test on Submithub.

 

About the track being submitted

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The track was an RnB slow jam called So In Love (With Yourself) featuring Craic Boi Mental, which drew heavily from the smooth delivery style of 90s Hip-hop vocals. It was produced by Craic Boi Mental, featuring vocals and lyrics by me. Admittedly - this track didn’t take itself very seriously - it was a tongue in cheek parody of being in a completely one sided conversation with someone who has somehow not noticed that you have not spoken for almost 40 minutes.

 

 



 

What Happened

Submithub allows you to create campaigns, in which you select and vet outlets to submit to - so for Campaign 1 I submitted to 9 blogs and curators.  I made it a priority to research the blog/curator first in order to make sure that what I was submitting was in line with their brand and audience.

 

Campaign 1

❌ Rejected by7 outlets

Feedback: "Thank you for your submission! First off, we really like the connection you have on this track. We like the soulful production, which fits really good with your sound. We only expected a little more from the hook. A catchier chorus would have given this major hit potential. Please send over some of your other tracks, because you clearly have talent!"

“It's a nice vibe but not strong enough vocally and lyrically"

"Vocals were smooth! However, it gave me too much of a nostalgic vibe and as a result I don't believe it would resonate with our contemporary underground audience. Thanks for the submission!"

"Quite eclectic and heartfelt but the edginess is not so pronounced"

❌ No response2 outletscredits were refunded
✅Accepted1 outletsRadio broadcaster with 17.5k Instagram followers, 3.5k YouTube subscribers


Quite a high level of rejection here - however this being said the feedback was very tactful, well thought out and there was absolutely nothing hurtful or rude. The track just wasn’t to the taste of the curator or their audience, which is to be expected and is absolutely more than fine.

However I was anticipating this in a way, as I do think that the style/genre of this particular track does not go down as well with high profile blogs due to the fact that it doesn’t take itself very seriously and isn’t a clean cut earworm aimed at commercial radio.

 

Campaign 2

This time I focused less on blogs and focused more on submitting to influencers and Youtubers to see if this change of course would lead to a higher acceptance rate.

❌ Rejected by5 outlets

Feedback: “If you kept singing instead of stopping and talking then the song would have flowed better. Around30 seconds in you started to talk and it ruined the vibe and flow of the song. You can definitely sing though, keep up the good work!!!”

“The writing is super relatable, honest, and at times also funny. I just personally didn't feel the vocal style was right for my audience”

❌ No response2 outlets 
✅ Accepted0 outlets 

 

Again - maybe the results and feedback were a bit harsher this time - but overall the feedback was generally fair, well thought out and not oblivious in any way to the sensitive nature of providing feedback like this.

 

Conclusion - did this release do better than others?

To be honest - not really. The one approval I received (the broadcasting station ) may indeed bring some more traction over time as they do have a strong following and fanbase which may open the track up to a new audience. However outside of this - I received more interaction and feedback from the emails I sent myself than from the campaigns within Submithub.

This being said - I would absolutely give submithub a go again - just maybe with a different genre and style of track. I think it is a highly valuable resource as the people it gives you access to have incredible influence (especially the youtube channels) which could propel you into ears of thousands of new people and could very well alter the course of your music career. Overall I have to say it was a good experience - just know that if you do decide to give this a go then just be prepared, know that a lot of this is to do with personal taste and by no means become disillusioned and think you have to alter who you are as an artist. The rejection component happens to absolutely everyone - once you believe in and love what you are doing - then just keep at it.

About Eimear O Sullivan

Eimear Ann O Sullivan is a multi-genre music producer, audio engineer and vocalist. After receiving a Masters in Music Technology from the CIT Cork School of Music, she went on to operate as a producer under the name Blakkheart. Her releases have received critical acclaim from Ireland's biggest music publications, such as District Magazine and Nialler9, alongside receiving heavy commercial radio airplay. She currently works in Cork recording studio Flashpoint CC. Previous clients of hers include the likes of Comedy Central’s Dragony Aunt star Candy Warhol, rapper Darce and Outsider YP. (Photo credit @Fabian Boros)

Contact Eimear O Sullivan at eimear.o.sullivan@musicngear.com

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