How to Get on Official and User Generated Spotify Playlists
Getting on an official Spotify playlist is not an exact science, however there are steps you can take in order to increase your chances of getting on one.
Here is a simple guide that has helped both me and other artists get releases on official playlists such as The New Eire and Chilled Pop Hits. In the second section, I will delve into some constructive and easy methods to help get on user generated playlists in order for you to gain a stronger Spotify following.
Note: In order to submit to an official Spotify Playlist you have to have a digital distributor (e.g Distrokid,CD Baby, Landr etc) and you can only submit unreleased tracks for playlist consideration. The submission process is free.
Official Spotify Playlists
✅ Set a release date in advance
It is best to set the release date to a minimum of 4 weeks in advance. This is to allow enough time for the Spotify editors to properly review your track and decide where your track would be most suited to. You select this date via whichever distributor you are using when uploading the track.
Once you have done this go to Spotify for Artists (again you access this via your distributor)
✅ Follow the below steps:
1. Head to the Music tab, then select Upcoming [Note: it may take a day or two to appear here]
2. Select Get Started, and select the release you wish to submit.
3. You cannot submit to specific playlists, so the editors select the most suitable one based on the information you provide. Below are some of the questions you will be asked.
- Tell us where you are from
- What country do you most identify with?
- Describe your track
- Identify Genre, Sub- Genre and vibe of track
- Outline your plans to promote your track
For the sub-genre and vibe section you may have to call in a few pairs of fresh and objective ears to help you identify these areas -the editors use this data to pinpoint where to send your track to best to ensure this information is as accurate as possible.
4. Once you have filled out all of this information, you will be asked to review it to ensure all looks good. Once you are happy hit Submit.
Your release will automatically come up on release radars of existing fans, and keep an eye on the Playlists section to check if you have been playlisted. (see below). Also, it is worth bearing in mind that your track may not get playlisted right away, it could be a week or two after release.
User Generated Playlists
There are no two ways about it - getting on user generated playlists mainly comes down to how to how you approach promoting yourself as an artist in order to reach as many new listeners as possible. The below steps serve as a guide so that this promotion has some direction and results.
✅ Get people to follow you on Spotify
- First things first - when people follow you on Spotify every new release you put out will automatically come up on their release radar - alongside sending them a notification. The more people who follow you - the more listeners you are reaching which will hugely increase the chances of listeners saving or playlisting your music.
- When promoting your Spotify on social media - ensure that it leads directly to Spotify and is nice and easy to access.
- Another huge one is sticking around after your live shows to connect and chat to the people there, I find that most people who genuinely enjoyed the show will ask where they can find you - direct them to your Spotify artist profile - maybe even connect on instagram so you have both.
✅ Find playlists that feature artists that sound like you
- This is a great way to reach people who are already fans of the type of music you make. Have a list of maybe 3 or 4 artists who sound like you and look through Spotify to see what playlists they show up on.
- Find one that has a nice healthy following, and check who the playlist curators are. Once you have done this, see if they are on social media and check if they are accepting submissions.
- When you do get in contact with them with a link to your Spotify - it’s no harm to make your message nice and personal - people are more likely to respond positively when they can see you are a genuine fan of what they do.
Note: NEVER pay to be featured on a Spotify playlist - a lot of the playlists who do this have fake followers and streams which could result in your account being suspended.
✅ Music and Media publication playlists
Most music and media publications have curated playlists from the artists they have featured - which would usually have quite a strong following. The more music and media publications you contact - the higher your chances of getting on these are.
The very best of luck with everything - if you have any other questions about anything Spotify related or have an upcoming release that would like some advice on - let me know in the comments and I will get straight back to you!
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