Aalberg Audio of Norway is an award-winning manufacturer of innovative and high-end audio equipment. The company has a vision of becoming the world leader in wireless music equipment. The core products of Aalberg Audio are guitar effects pedals that can be controlled wirelessly from a control unit attached to the guitar. This gives the guitar player greater freedom on stage, and the possibility to manipulate the sound in a manner not previously possible.
The inspiration for wireless effects pedals came to Aalberg Audio co-founder and guitarist Rune Aalberg Alstad after a night out with student friends in 2010 during which they'd been arguing about which were the best effects pedals on the market at that time. Suddenly Alstad realized that all the pedals shared a common flaw: they are all fixed to one position on stage. The sky opened up and the ideas for a remote controlled pedal just came pouring in. Alstad recalls grabbing the closest object he could write on and scribbling down the blue-print for a remotely controlled effects pedal.
Rune used his idea to form the basis of a Masters degree in Music Technology at the Norwegian University of Science & Technology (NTNU). Rune teamed up with the engineer Torkild Indstøy (now Aalberg's CTO) and entrepreneur Aleksander Torstensen (now Aalberg's CEO). The team has grown since then with many contributors and advisors helping to make Aalberg's Audio innovative ideas into a reality.